Why re-produce matter if it already exists? And super quality on top of the market!

That's the question we asked ourselves when we launched the very first shirts blue giraffe: 4 unisex models embroidered with our iconic blue giraffe on the pocket.

If for the blue giraffe basics (t-shirts, sweatshirts, etc.) we favored a 100% organic cotton fabric with the GOTS label, we chose to explore another eco-responsible method of making these new pieces: l'upcycling.

Upcycling is recycling from above.

In other words, we recover materials already used and already produced to create a completely new product.

In a process ofcircular economy, we recovered rolls of fabric that had been dormant for years in sheds to create our shirts.

These high-quality fabrics were destined for top luxury brands, but they no longer had any use for them because there were too few of them left.

But too little for a big brand it can represent just what is needed for a smaller one!

So we gave a second life to these so-called "end of stock" rolls to create our products.

Discover our Ulule campaign video: the first shirts that save giraffes



Upcycling in fashion is therefore another way of combining eco-responsibility and quality of materials and that is a pleasure. 



Upcycling and revaluation of end of stock in fashion: a sustainable solution for the future

The fashion industry is one of the most polluting in the world, and the management of textile waste is a major environmental issue. However, many fashion brands are beginning to realize the importance of the circular economy and responsible production. One of the most innovative solutions is the upcycling and revaluation of end of stock in fashion.

chemisette girafon bleu upcyclé

The blue giraffe shirts come from dormant stocks recovered in Bobigny (93). THE discover here


Upcycling consists of recovering existing materials to transform them into new, higher quality products, while revaluing end-of-stocks gives new life to materials that would otherwise be thrown away. These practices reduce textile waste and promote responsible consumption by avoiding the production of new materials.

At Girafon Bleu, we have made upcycling and revaluation of end of stocks a priority in our production of clothing and accessories. We use materials certified by the Global Organic Textile Standard (GOTS) and the Fair Wear Foundation to ensure fair working conditions and environmentally friendly practices. We also buy dead stock from French luxury brands to transform into new high quality garments.

personne en chemise grise cousant

Upcycling and end-of-stock recycling are sustainable practices that reduce textile waste and promote responsible consumption. By incorporating these practices into your fashion production, you can help protect the environment while creating high quality products for your customers.

These practices also have economic benefits, as they reduce production costs by using existing materials rather than producing new materials. This can help brands reduce production costs and provide more affordable products to their customers.

By using keywords such as upcycling, sustainable fashion, upcycling, circular economy, waste management, responsible production, responsible consumption and recycled materials in your content, you can optimize the SEO of your article and reach a wider audience. Indeed, more and more consumers are looking for brands that are committed to sustainable and environmentally friendly practices.

Ultimately, upcycling and repurposing end-of-stock in fashion are sustainable practices that have the potential to transform the fashion industry and reduce its environmental impact. By incorporating these practices into your fashion production, you can help protect the environment while creating high quality products for your customers. Not only is this good for the environment, but it can also have economic benefits for your business.

In addition, by highlighting your sustainable practices in your communication, you can attract customers who are aware of the environmental impact of their consumption choices and thus strengthen your brand image. So why not adopt these sustainable and innovative practices into your fashion production now?


At Girafon Bleu, we are convinced that upcycling and revaluation of end of stock in fashion is the future of the fashion industry. We continue to explore new ways to reduce our environmental impact and provide superior products to our customers, while remaining true to our values ​​of sustainability and social responsibility.

Join us in this sustainable journey and together let's build a more eco-friendly future for the fashion industry.